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So far levymccallum has created 170 blog entries.

SEO Myths

Myth: Google likes sites that constantly add new content. Not exactly true. Google likes website that regularly add quality content. Myth: Getting as many backlinks as possible is the best way to advance in search result positioning. Achieving a high number of relevant and authoritative backlinks will assist in advancing your site in search results. However, gaining links from every

2016-11-04T14:07:52+00:00 13th September 2013|

Website Quality | User Experience

Your new website should begin with a concept and this concept should have been informed by the strategy. When that’s in place and agreed we can move on to design and build. The first thing that should be considered from start to finish is user experience. Having a difficult to navigate or confusing site will lead to your customers giving

2016-11-04T14:07:52+00:00 29th August 2013|

The Internship

So you have graduated with a degree in English Literature - what next? The question sent my insides into summersaults and very nearly led me to enact the popular ostrich myth in a local play park. It looked like I had started the endless cycle of over qualified/under experienced that many millennial generation graduates face when looking for their first

2016-11-04T14:07:52+00:00 21st August 2013|

Mobile – Changing How We View The Net

The number of website visits by tablets and smartphones has markedly increased in the last couple of years. One study compared usage at the beginning of both 2012 and 2013:    2012            2013 Desktop            88.62%       78.99% Tablet                5.95%    

2016-11-04T14:07:52+00:00 18th June 2013|

Taan mentioned in Forbes.com article

The American business magazine 'Forbes' carried an article last week on how asking advice helps you become smarter. They mention TAAN, the global network we're members of. The article echoes one of our firmly held beliefs, namely that you should be constantly seeking to improve how you work, both through knowledge and improved practice. Have a read at it here...

2016-11-04T14:07:52+00:00 25th May 2013|

Penguin 2.0 Rolled Out!

It’s official! Google’s Penguin 2.0 search algorithm update has been rolled out across the internet as of yesterday. The main question is, who has been affected and where are they now? For those of you unfamiliar with the terminology, Google Penguin is one of Google’s many search algorithms. They run these algorithms and update constantly to ensure they are returning

2016-11-04T14:07:52+00:00 23rd May 2013|

The Website Audit

You like Your Website, But Does Google? These days most companies have a web strategy, whether it’s a good one or not is moot, at least they have one. They’ve usually got a person whose job it is to manage the site, usually from a marketing background which is also progress from the days when it was the IT department’s

2016-11-04T14:07:52+00:00 15th May 2013|

Top 5 Blogs 2012

We decided to reminisce about 2012 and see which of our website blogs had been the most popular over the year. We picked the top 5. 1.       How to Get into Advertising This blog was written by Kirsty Macmillan on the 23rd of April. At that time Kirsty had almost been working with us for a year after being fresh

2016-11-04T14:07:52+00:00 25th February 2013|

Adapting for 2013

I attended a very positive meeting on Friday afternoon. The client is investing in a new website, they’d met with banks during the week who spoke to them about “green shoots” and a positive outlook for their industry after several very difficult years. It was all very upbeat and just the kind of meeting you want to have on a

2016-11-04T14:07:52+00:00 18th January 2013|

Ten Social Media Stats from 2012

2012 has been one of the biggest years for internet, mobile and social media combined so far. This year smartphone sales have increased by 45%, mobile internet usage has increased 10% and use of social media through mobile is at an all-time high. The route social networks have gone down this year appears to be more visual content based with

2016-11-04T14:07:52+00:00 7th January 2013|
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