Latest News 2017-02-01T09:57:44+00:00


The latest thoughts, observations and news from the agency. If our clients were as poor at updating their news as we are we’d be very annoyed with them! Feel free to read, comment or share.

Analytics – The Overview

6th October 2014|

We often meet with businesses that are unsure how to use their Google analytics data to their benefit, some aren’t sure what the data means and when we ask some don’t even know if they have analytics set up.
So we thought it might be of benefit to some to start with the basics so we’ve explained what each of the metrics on the Google Analytics

Using video in recruitment advertising

29th September 2014|

Attract the best candidates by adding a short video clip to your online recruitment advertising!

Whisper it but after months of waiting for hard evidence of those elusive ‘green shoots’, it looks as though we might actually now be seeing some genuine signs of some economic recovery and better news for employment. But with those welcome headlines about new jobs coming into Scotland and Northern Ireland

Sky AdSmart, Worth Knowing More About.

24th September 2014|

With the ever increasing need to get the media mix just right a very interesting newcomer to the scene adds considerably to the possibilities. This year has seen the arrival of SKY TVs AdSmart. Currently just under 7 million people across the UK have the requisite box in their homes but that’s still quite a chunky number and it’s UK wide format makes it an

The Long Tail of Successful Advertising

8th September 2014|

The giraffe is a pretty striking creature, what with the whole long neck thing, patchwork tailoring and the lollopy run so lovingly impersonated by the boy Izzard. What you might not know though is that the giraffe also has the longest tail of any animal! Not the first thing you think of, granted, but pretty impressive you’ll agree…

Comets too are things with long tails –

My Summer Internship at Levy McCallum

5th September 2014|

A whole summer full of happy weekdays has just passed and this is my last day at the Glasgow office of Levy McCallum. As a Marketing Intern I feel really lucky to have had the chance to work with an Advertising Agency as good as this one. Beautiful people, interesting clients, creative work and a lot of

My Internship at Levy McCallum

6th August 2014|

On Friday we said goodbye to one of our interns, Lisa who came over from Germany and joined our studio in February. During her stay Lisa easily adapted to studio life steadily growing from strength to strength. We’re missing Lisa and wish her all the best in her last semester of University. Before she left she put