About levymccallum

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So far levymccallum has created 173 blog entries.

Welcome Martin…

Managing digital projects for clients is an increasingly busy side of our business and we have just appointed Martin Bain to give us added strength in that area. Martin graduated from Glasgow University and came to us initially as an intern but his talents made us make him a full time offer before anyone else did. Our design studio is

2016-11-04T14:07:51+00:00 26th March 2015|

Vacancy – Digital Controller

We currently have a fulltime vacancy in our Glasgow office for a digital controller. The role involves working directly with clients, suppliers and internal teams on all things digital. This includes managing workflow on web based projects with our designers and developers, managing SEO campaigns, Adwords and other PPC and Social Media channels, preparing and presenting analytical reports both internally

2016-11-04T14:07:51+00:00 27th January 2015|

Oh No, The Advertising Free Internet is Here! Google Contributor.

Pretty much everyone over the age of 25 was raised on interruption advertising. Commercial break during television programmes or radio shows, billboards rearing up on your commute, press and magazine ads in between the news and sport you’re reading. That model of advertising has been used online too. Banners, page takeovers and pop-ups are ubiquitous, even Adwords are trying to

2016-11-04T14:07:51+00:00 5th December 2014|

Black Friday – No Thanks

A number of years ago I read an insightful interview with the then outgoing United States Ambassador to the United Kingdom. As you might expect of a diplomat he was complimentary about his host country and he mentioned the many aspects of British life he’d enjoyed and would miss. He was asked what he’d change about the UK and he

2016-11-04T14:07:51+00:00 28th November 2014|

SEO & Keyword Research

When starting an SEO campaign there are many factors which need assessed. One of the most important are foremost of these is keywords. In order to progress a successful campaign you need to have specific keywords to focus on. These keywords should be decided through keyword research. This involves your own thoughts on what you should be found on search

2016-11-04T14:07:51+00:00 21st November 2014|

Google Tests Mobile Friendly Icon

Some of you may have noticed a small update on mobile organic results in the last few months. Google appear to be testing a new icon on and off that they are looking to roll out for all webpages if they find a positive response. The new icon signifies if the webpage is mobile friendly or not. Meaning either a

2016-11-04T14:07:51+00:00 13th October 2014|

Analytics – The Overview

We often meet with businesses that are unsure how to use their Google analytics data to their benefit, some aren’t sure what the data means and when we ask some don’t even know if they have analytics set up. So we thought it might be of benefit to some to start with the basics so we’ve explained what each of

2016-11-04T14:07:51+00:00 6th October 2014|

Using video in recruitment advertising

Attract the best candidates by adding a short video clip to your online recruitment advertising! Whisper it but after months of waiting for hard evidence of those elusive ‘green shoots’, it looks as though we might actually now be seeing some genuine signs of some economic recovery and better news for employment. But with those welcome headlines about new jobs

2016-11-04T14:07:51+00:00 29th September 2014|

Sky AdSmart, Worth Knowing More About.

With the ever increasing need to get the media mix just right a very interesting newcomer to the scene adds considerably to the possibilities. This year has seen the arrival of SKY TVs AdSmart. Currently just under 7 million people across the UK have the requisite box in their homes but that’s still quite a chunky number and it’s UK

2016-11-04T14:07:51+00:00 24th September 2014|

The Long Tail of Successful Advertising

The giraffe is a pretty striking creature, what with the whole long neck thing, patchwork tailoring and the lollopy run so lovingly impersonated by the boy Izzard. What you might not know though is that the giraffe also has the longest tail of any animal! Not the first thing you think of, granted, but pretty impressive you’ll agree… Comets too

2016-11-04T14:07:51+00:00 8th September 2014|
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