About levymccallum

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So far levymccallum has created 173 blog entries.

Time Please

For all I spend a lot of my time talking digital with clients and staff alike there are still a number of successful clients at Levy McCallum whose focus remains ‘traditional’. Press ads, radio commercials and printed brochures still have a big part to play in marketing for some. This was really brought home to me last week when we

2016-11-04T14:07:51+00:00 6th November 2013|

Social Engagement

There are a lot of do’s and don’ts associated with social media. When you are setting up a new business page or trying to create brand awareness with an existing page there are a lot of recommendations on what you should post, when you should post, how many times you should post, how many links to have back to your

2016-11-04T14:07:51+00:00 22nd October 2013|

Google’s Hummingbird Search Algorithm

Last week, Google informed us of their latest search algorithm update which they have dubbed ‘Hummingbird’. We are told this algorithm has been in place for over a month and affects approximately 90% of all search results. This update is focused on providing more accurate results to users who type lengthy questions into search and aims to achieve more relevant

2016-11-04T14:07:52+00:00 2nd October 2013|

SEO Myths

Myth: Google likes sites that constantly add new content. Not exactly true. Google likes website that regularly add quality content. Myth: Getting as many backlinks as possible is the best way to advance in search result positioning. Achieving a high number of relevant and authoritative backlinks will assist in advancing your site in search results. However, gaining links from every

2016-11-04T14:07:52+00:00 13th September 2013|

Website Quality | User Experience

Your new website should begin with a concept and this concept should have been informed by the strategy. When that’s in place and agreed we can move on to design and build. The first thing that should be considered from start to finish is user experience. Having a difficult to navigate or confusing site will lead to your customers giving

2016-11-04T14:07:52+00:00 29th August 2013|

The Internship

So you have graduated with a degree in English Literature - what next? The question sent my insides into summersaults and very nearly led me to enact the popular ostrich myth in a local play park. It looked like I had started the endless cycle of over qualified/under experienced that many millennial generation graduates face when looking for their first

2016-11-04T14:07:52+00:00 21st August 2013|

Mobile – Changing How We View The Net

The number of website visits by tablets and smartphones has markedly increased in the last couple of years. One study compared usage at the beginning of both 2012 and 2013:    2012            2013 Desktop            88.62%       78.99% Tablet                5.95%    

2016-11-04T14:07:52+00:00 18th June 2013|

Taan mentioned in Forbes.com article

The American business magazine 'Forbes' carried an article last week on how asking advice helps you become smarter. They mention TAAN, the global network we're members of. The article echoes one of our firmly held beliefs, namely that you should be constantly seeking to improve how you work, both through knowledge and improved practice. Have a read at it here...

2016-11-04T14:07:52+00:00 25th May 2013|

Penguin 2.0 Rolled Out!

It’s official! Google’s Penguin 2.0 search algorithm update has been rolled out across the internet as of yesterday. The main question is, who has been affected and where are they now? For those of you unfamiliar with the terminology, Google Penguin is one of Google’s many search algorithms. They run these algorithms and update constantly to ensure they are returning

2016-11-04T14:07:52+00:00 23rd May 2013|

The Website Audit

You like Your Website, But Does Google? These days most companies have a web strategy, whether it’s a good one or not is moot, at least they have one. They’ve usually got a person whose job it is to manage the site, usually from a marketing background which is also progress from the days when it was the IT department’s

2016-11-04T14:07:52+00:00 15th May 2013|
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