Inspired by our client the Outdoor Industries Association, the ‘Britain on Foot’ campaign launched on October 24 at Westminster. Levy McCallum played a pivotal role in the campaign by creating and developing the Britain on Foot logo and identity and with fluid integration, producing all marketing collateral including the launch guide and website holding page. The campaign aim is clear and that is to get more people active outdoors throughout the UK. The campaign also offers a collaborative opportunity for many other initiatives with complementary objectives. Many organisations large and small as well as key opinion formers are supporting the campaign and are involved in the raft of activities, projects and initiatives that will be features of the campaign.
Click here for the Britain on Foot holding page and launch guide.