Times have never been sweeter for the amateur media maker. The countless applications and software available that allows you to take, tweet, time and torrent your images and film from your i-phone. You can bring all 600 of your Facebook friends with you to a gig, and tweet the drunken antics of your favourite singer as she drools her way through another terrible song in Belgrade. But a report yesterday hinted at apple cracking down on this by installing software designed to blind your phone camera at big sporting and musical events.
The software would recognize when the iPhone’s camera was in use. Infra-red sensors installed at the venue would activate the software and disable the camera. Other functions would continue to work normally. The Daily Mail speculates that Apple may be trying to placate broadcasters who have purchased exclusive rights to events. This would also serve as a way to curb posting of copyright material online by users who do not hold the rights.
It is a murky area, with digital capability’s now being able to outwit our dated media and copyright laws we are now at a crossroads. Will we go down the route of being able to €œbuy€ the right to film at an event? Will this mean a shift in the way we document happenings? Will it finally mean we won’t be able to see just how drunk our favourite singer was at the show?
Way back when, when I was but a cheeky chappy growing up on the west coast of Scotland, every Sunday night I would sit with my friends around a paint splattered Hi-fi and record the newest songs from the radio as they played the chart countdown. A great deal of skill and determination was involved to start the recording as close to the beginning of the song, and stop it just at the end whilst trying not to capture the DJ’s voiceover. I did spend a great deal of my childhood thinking that all Michael Jackson songs finished with Tony Blackburn droning out €œand that was beat it, by American pop man Michael Jackson€
This issue apple are trying to curb is by no way a new one, and a solution to which is well overdue. However if they were to charge the rights to create your own video, I feel they may be picking a fight that will be a long and arduous one, as for every high tech anti-infringement piece of software, you have a socially awkward developer, sitting in his mum’s basement plotting its downfall.
What are your thoughts on this? Can apple decide whether or not to charge you to record events on your i-phone?
This piece was written by Ewan O’Donnell who is the SEO Manager at Levy McCallum.