Latest News 2017-02-01T09:57:44+00:00

LATEST NEWS

The latest thoughts, observations and news from the agency. If our clients were as poor at updating their news as we are we’d be very annoyed with them! Feel free to read, comment or share.

SEO & Keyword Research

21st November 2014|

When starting an SEO campaign there are many factors which need assessed. One of the most important are foremost of these is keywords. In order to progress a successful campaign you need to have specific keywords to focus on. These keywords should be decided through keyword research. This involves your own thoughts on what you should be found on search for, what searches would benefit/find

Google Tests Mobile Friendly Icon

13th October 2014|

Some of you may have noticed a small update on mobile organic results in the last few months. Google appear to be testing a new icon on and off that they are looking to roll out for all webpages if they find a positive response. The new icon signifies if the webpage is mobile friendly or not. Meaning either a dedicated mobile or responsive page.
The

Analytics – The Overview

6th October 2014|

We often meet with businesses that are unsure how to use their Google analytics data to their benefit, some aren’t sure what the data means and when we ask some don’t even know if they have analytics set up.
So we thought it might be of benefit to some to start with the basics so we’ve explained what each of the metrics on the Google Analytics

Using video in recruitment advertising

29th September 2014|

Attract the best candidates by adding a short video clip to your online recruitment advertising!

Whisper it but after months of waiting for hard evidence of those elusive ‘green shoots’, it looks as though we might actually now be seeing some genuine signs of some economic recovery and better news for employment. But with those welcome headlines about new jobs coming into Scotland and Northern Ireland

Sky AdSmart, Worth Knowing More About.

24th September 2014|

With the ever increasing need to get the media mix just right a very interesting newcomer to the scene adds considerably to the possibilities. This year has seen the arrival of SKY TVs AdSmart. Currently just under 7 million people across the UK have the requisite box in their homes but that’s still quite a chunky number and it’s UK wide format makes it an

The Long Tail of Successful Advertising

8th September 2014|

The giraffe is a pretty striking creature, what with the whole long neck thing, patchwork tailoring and the lollopy run so lovingly impersonated by the boy Izzard. What you might not know though is that the giraffe also has the longest tail of any animal! Not the first thing you think of, granted, but pretty impressive you’ll agree…

Comets too are things with long tails –