Last year we partnered with a company who provide reverse IP tracking and for the last six months we actually do know who has been visiting our website. Let’s be clear it doesn’t name an individual but it does tell you the company or institution they work for, their address, when they visited and for how long. It’s been an education seeing the reality of who actually visits our website.
Firstly, and amusingly for everyone in here, our most frequent visitor is an ex-employee who left in dramatic fashion a little while ago. Every week without fail he trawls through the site from his new employers office. If only he’d shown as much interest in our website when he worked here.
Whilst that always provides some light relief the other visitors and those who don’t visit at all provide the really interesting information. We get a lot of students visiting, this is good, it’s reassuring to know we’re seen as relevant to the next generation of marketing professionals.
We get visits from suppliers, without fail if someone new is coming to visit us they’ll have a good flit round our site just before the meeting, I think we all do that though.
Clients tend to only visit the ‘contact us’ page, so it seems our direct dial number isn’t seared into their minds after all. It’s important we always remember this, no matter how good a relationship we have with a client, no matter how important we think we are to their business, we’re still just a supplier and we need to keep providing a service that’s better than everyone else.
New and potential clients visit too, in higher numbers than we first thought. This is obviously very pleasing, we hope they like what they see. Some clearly do as they get in touch shortly after.
Lastly we also get the random and the bizarre. A business in Idaho or Rotterdam or Brisbane that we can see no possible connection with. Of course because we can’t see the connection that doesn’t mean there isn’t one.
As we begin the tortuous process of redesigning and rebuilding our own website (doing it for others is so much easier!) the information we’re getting from knowing who visits is very helpful and will inform a lot of the content and design.
If you’d like to know more about who is visiting your website drop us a line and we’ll pass on the information.