Your new website should begin with a concept and this concept should have been informed by the strategy. When that’s in place and agreed we can move on to design and build. The first thing that should be considered from start to finish is user experience. Having a difficult to navigate or confusing site will lead to your customers giving up prematurely. There are some main areas to look at during the design and build. These are:

Design/Navigation
Ensure you apply a readable and obvious structure to your site. Your visitors want to know how to find what they are looking for quickly. They don’t want to feel like they are navigating their way through a maze, it shouldn’t be challenging.

Steps to purchase
The easier it is to purchase, to sign-up or whatever the purpose of your website, the fewer visitors will drop off before completing that goal. The greater the number of pages, or steps, to completion the increased drop-off rate you’ll experience. Website users are impatient.

Consistency
Make sure you keep a recognisable structure to your site on all pages. Users generally don’t like to be re-directed to other sites or sent to a page that looks completely different. This makes users wary and unsure about continuing with their course of action on your site.

Content
Make sure what you are saying makes sense to visitors, not just to Google’s bots. Write your content in a concise way that tells users what you are about. Don’t waffle! If you have a page called ‘About Us’, tell users what you do, nothing more nothing less.

Don’t crowd pages with copy. Visitors need to be able to find what they are looking for as quickly as possible or they’ll leave.

Customer Service
Everyone expects good customer service. Add a bit of humanity to your website by enabling simple ways for customers to contact you. Add a LiveChat module, set up an enquiry form and provide contact details. Don’t hide, show you’re human too.
Consider independent reviews, a good way of showing customers that they can trust your site is showing testimonials and ratings.